Ulyana Fisenko
Turning complex B2B workflows into clear, intuitive experiences
With 10+ years in product design, I lead projects from research and discovery to launch. My experience spans cybersecurity, marketplaces, and enterprise platforms, working closely with cross-functional teams.
OZON
Pickup Point Launch
A mobile-first service helping entrepreneurs open OZON pickup points faster, from submitting an application to getting approval.
- ~1.5 weeksTime to launch
- −26%Drop-off rate
My role Research, UX/UI, Prototyping, Usability Testing, Launch Support
Kaspersky
Marketplace
I designed a unified platform for managing products and licenses, helping businesses identify gaps, overlaps, and recommended solutions. The project required cross-team collaboration to standardize data and simplify a complex product ecosystem.
My role Research, Cross-Team Alignment, UX/UI, Prototyping, Usability Testing
A bit about me
I don't always start with the interface. I start by understanding where the process breaks — between users, teams, tools, and business requirements.
Documentation rarely tells the whole story. The motivations behind decisions often lie between the lines. I ask questions to understand different perspectives, uncover blind spots, and help the team build a shared understanding of what really matters.
I'd rather challenge assumptions early and find practical solutions that work for users, the business, and the people building the product.